A survey commissioned by the Coffee Promotion Consortium reveals that on a sample of more than a thousand people, as many as 96.5% of respondents drink at least one cup a day. Of the whole amount of participants, the survey is divided into three groups. Weak consumers (1-2 cups a day), average consumers (2-3 cups per day) and heavy users (more than 3 cups a day). Consumption appears to be more prevalent among men and increases with age, until about 54 years old. Men prefer it stronger, more intense with a more bitter taste; women, however, want sweeter coffee, made less bitter with the addition of milk or cocoa powder.
But why do Italians love drinking coffee so much? Because it is energizing and convivial. 78% call it one of the great pleasures of life. Meanwhile, 41% consider it a way to regain energy and recharge, while 50% consider coffee something to offer to others or to experience and share with their peers. Almost everyone thinks it is good for you (94%), helps to you to stay awake (42%),and improves concentration (34%). If you’re wondering if it is good for you or not, we say it is! There are numerous and conflicting opinions on its effects, but there’s good news for all coffee lovers: the German Association of Nutritionists in fact, rejects the argument that coffee could lead to an inexorable loss of concentration, dependence and a significant increase of nervousness and irritability. Coffee is indeed good for the brain, skin and body!