Elegant and refined, the Borsalino hats achieved resounding success in the Belpaese and all over Europe, but the founders were aware that a single workshop could not afford to manage such a large demand. Giuseppe knew that it was time for the industry turnaround: thanks to the experience lived in England, he decided to import the cars that in the suburbs of Manchester had revolutionized the craft of hatters.
The production process is still the one that marks the uniqueness of the Borsalino product, made of fine fur felt (rabbit and hare) through fifty stages of production and an average of seven weeks of work for each headpiece. A stabilized process that has been handed down from generation to generation, whose secret is given by the rigorous production sequence of alternating machine steps and manual interventions, for a result producted by hand but with an international style. Today Borsalino boasts ten selling property flagship stores in Italy and one in Paris, in addition to being present in the most elegant boutiques of the world and on the heads of celebrities like Johnny Depp, Leonardo Di Caprio, Kate Moss and Naomi Campbell. A giant of the Italian style, a living legend who embodies in his elegant creations all the style of the most prestigious brand of hats in the world.