Moncler has transformed winter clothing into a global style icon. Today, in addition to being synonymous with elegance, the brand embodies the union between tradition of craftsmanship, contemporary luxury and commitment to sustainability.
Since its debut as a manufacturer of mountain equipment in Monestier-de-Clermont, a small town near Grenoble, Moncler has been able to combine functionality and haute couture, becoming a leading brand in the world of fashion and conquering the wardrobe of those who love luxury without giving up comfort.
The secret of success, the essence of Made in Italy
Moncler, short for Monestier-de-Clermont, was born in the fifties as a brand specialized in technical garments for mountaineering and in particular of down jackets designed to protect workers from extreme temperatures.
The turning point comes when one of the founders, René Ramillon, decides to collaborate with mountaineer Lionel Terray to create a line of technical clothing for extreme expeditions. It is no coincidence that these boots accompany the climbers of the K2 expedition and numerous other explorations.
In the eighties, with the help of the management of Chatal Thomass, Moncler began to conquer the streets of European cities, becoming an essential element of urban style.
The fusion between practicality and attractive design was the key to the success of the brand, which exploded definitively under the leadership of Remo Ruffini, who strengthened its position in the luxury segment after the acquisition in the first years of the new millennium.
“Made in Italy is not just a label, but a guarantee of authenticity and creativity,” explained Remo Ruffini to Hub Style. In fact, the attention to detail and the use of high-end materials have allowed the brand to create garments that protect from the most extreme cold and at the same time define a refined and timeless style.
Under the leadership of Ruffini, the brand has approached haute couture first with the launch of Gamme Rouge and then with Gamme Blue, two collections that were active until a few years ago. Meanwhile, he presented the line Moncler Grenoble, a proposal capable of combining elements of the past with a contemporary style, offering technical ski garments and sophisticated solutions for the moment “après-ski”.
Fashion and innovation, a winning combination
Moncler has always focused on innovation, both in materials and design. The collaborations with internationally renowned designers through the project Moncler Genius – One House, Different Voices have redefined the concept of seasonal collection, offering unique and always surprising interpretations.
Each of these collaborations carries with it a distinctive identity that has made each piece not just a simple garment, but a statement of style and personality of the wearer.
Sustainability, a vision for the future
From the very beginning, Moncler has been looking to the future, committing itself to innovative initiatives to reduce its environmental impact and promote responsible practices.
“It’s time to experiment with new approaches, new ways of working and new actions to look for solutions even where we didn’t think we could find them,” said Remo Ruffini to Hub Style in 2020.
The Moncler Born to Protect strategic plan (based on key pillars such as climate change, circular economy, responsible supply chain, community and biodiversity) is a shining example of the brand’s commitment to protecting the present and the future.
The company has already achieved important milestones, such as the adoption of feathers certified according to the DIST (Down Integrity System & Traceability) protocol, the integration of recycled materials in various collections, the use of renewable energy in production processes and the use of a responsible and fully traceable supply chain.
In addition to these results, the commitment to sustainable fashion at environmental, economic and social level is recognized by the inclusion in the Dow Jones Sustainability World and Europe indices in the sector of Textiles, Apparel & Luxury Goods.
“These recognitions reflect the dedication and commitment of our people and partners, and strengthen our will and awareness that this collective effort must not be slowed down. Our journey continues and, while we celebrate these achievements, we remain focused on our path of continuous improvement” commented the president and CEO of Moncler at Repubblica.
An icon that looks ahead
Moncler is not just a fashion brand, but a symbol of resilience and innovation. From the mountains to the catwalks of the world’s metropolises, it has managed to win over a diverse audience while remaining true to its values.
This vision was reinforced by the creation of the Moncler Group, which brought together Moncler and Stone Island. The two brands celebrate a new concept of luxury, based on inclusion, shared experiences and dialogue, interweaving different worlds such as art, culture, music and sport.
The common philosophy “beyond fashion, beyond luxury” consolidates Moncler in the role of interpreter and pioneer of changes of new generations.
Cover : Unsplash