The new year has just begun, but it promises to be full of opportunities for Made in Italy, where key sectors such as fashion, design, food and wine and technology are redefining their future by focusing on innovation, quality and sustainability.
It has always been synonymous with excellence, but this year the Made in Italy looks to the future with an eye on innovation, quality and sustainability. Fashion, design, food and wine and technology are confirmed as protagonists of a transformation that aims to reinvent the Italian identity in the global market.
Fashion favours the dialogue between tradition and innovation
Italian fashion continues to be synonymous with elegance, but promises to evolve with a green and technological twist. From circular production processes to reducing environmental impact to innovative materials, the industry is experimenting with a new way of making trends.
One significant example of this development is RAQAMA, a project created to enhance the textile heritage of the southern regions. “RAQAMA is a project born from the need to renew the ancient weaving practices of Southern Italy, such as macramé and lace Renaissance, through the experimentation of the combination of these arts and 3D technologies, or scanning, design, printing and augmented reality” explained the founder of 3DXR agency specialized in design and digitization 3D for the cultural and creative sectors Carlo Ferretti to MarieClaire magazine.
The panorama of future trends highlights the constant dialogue between tradition and innovation, in which nostalgia is intertwined with technology to create an unprecedented aesthetic. This balance is reflected in the reworking of stylistic codes of the past to address the complexities of the present, proposing high-tech fabrics alongside artisanal textures and retro details.
Design and the new Renaissance
Made in Italy design is increasingly focused on combining craftsmanship, technology and sustainability. Italian designers are rediscovering the centrality of craftsmanship, incorporated with automation, artificial intelligence, functionality and bio-architecture.
Among the emerging trends, furniture made with innovative materials such as bioplastic or regenerated wood and the reinterpretation of iconic materials in a contemporary key, such as Carrara marble worked according to ethical principles and natural fibers from the Tuscan hills.
To these are added design solutions increasingly oriented towards the creation of functional spaces, inclusive and dedicated to serenity, using natural materials such as wood and stone.
The integration of design with home automation systems is also complicit in the incentives provided by the Budget Law 2025 to improve energy efficiency, safety and comfort of homes through automation devices such as remote control of lights, Blinds and security systems.
In addition, advanced technologies such as 3D printing promise to combine tradition and innovation, reduce waste and improve production efficiency.
Food and wine between tradition and innovation
The combination of tradition and innovation reaches also the Italian food and wine, leading to the reconfirmation of a leadership at world level.
On the one hand, you rediscover authentic roots through local, seasonal and sustainable ingredients, but also little-known ingredients such as monococco wheat or strawberry. Yes to the use of fermented foods as protagonists in a healthy trend in which fermentation is considered as a process that, in addition to improving food preservation, enriches dishes with distinctive flavors and benefits.
On the other hand, innovation is redesigning the gastronomic experience thanks to tools such as artificial intelligence and 3D printing to automate preparation and service and to create innovative dishes without waste.
The dynamic balance between tradition and innovation aims to meet the needs of an increasingly conscious and attentive clientele, while at the same time opening new paths towards inclusive, sensory and sustainability-oriented cuisine.
Technology, the heart of industrial relaunch
Technology has permeated every aspect of Made in Italy combining tradition with creativity and cutting-edge solutions. The new year will push companies towards a new digital paradigm.
The technology approach has the potential to give new life even to more traditional industries, such as footwear, by transforming them into dynamic ecosystems where data analysis, artificial intelligence and creative innovation combine to anticipate trends, Optimize business decisions and respond to consumer needs in a targeted manner.
Among the most promising technologies, revealed by the report of Gartner and Capgemini Research Institute of December 2024, there is the agentic artificial intelligence that will allow independent systems to take decisions and manage processes without human intervention, Thus increasing efficiency and reducing costs, especially in supply chain management and preventive maintenance. In parallel, the advancement of robotics will accelerate automation in areas such as industrial production.
Technologies such as augmented and virtual reality will revolutionize the way companies interact with their customers, creating immersive and engaging experiences.
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