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San Valentine’s day fair: A dive into the ancient Venetian rural traditions

Would you like to relive the old traditions of the past for a few days, immersing yourself in the memories of farming life?

Then you cannot miss the 502th edition of the San Valentino Fair, organized by the Veneto Region.

Among the things to see in Italy, this visit is an excellent opportunity to go back in time, but without ceasing to dream of the future.

If you have not yet heard of it, you’ll like to know that the event scheduled for February 9th to 18th is entirely dedicated to the agricultural and rural world of Veneto, but without losing sight of innovations and inventiveness.

The Fair will take place in Pozzoleone, a delightful town in the province of Vicenza known in particular for this important event, which today has been transformed into a major market exhibition dedicated to the world of agriculture.

It will be an opportunity to admire:

  • Agricultural tools and machines
  • Animals
  • Cars
  • Sample equipment
  • Vintage tools.

But that’s not all: there will be 300 stalls to explore and the event will be enlivened by shows and the presence of many food and wine stands.

Are you ready to live a few days full of fun, discovering so many things about the Venetian rural world? Well, then get ready to find out what one of the most important agricultural fairs in our country has in store for its visitors.

Fiera di San Valentino

How to reach Pozzoleone

To reach the site of the Fiera di San Valentino by car, from Venice take the A4 motorway with exit Padova Ovest and direction Cittadella Trento (SS47), then turn after about 7 km towards Piazzola sul Brenta following the signs Carmignano di Brenta.

From Verona, always along the A4, then take the A31, exit Vicenza Nord and continue on the SS53 and then turn towards Bolzano Vicentino.

History of the San Valentino Fair

The traditions regarding this interesting fair, tell that it originated from the devotion to the Patron Saint, Valentine, to whom a small church located in the middle of the green was dedicated.

Just think that even today this beautiful structure is still considered the symbol of the event! It seems that it’s birth dates back to 1748, although it was not possible to establish it with certainty.

But that’s not all: you must also know that in the past centuries the Fair, which took place on the Sunday closest to February 14 near the church dedicated to the saint, was a wonderful opportunity for street vendors who offered their merchandise to the numerous pilgrims.

Everything was sold: from agricultural tools to food products, from wicker objects to willow branches.

From year to year the turnout increased, up to the years following the post-war period, when the event dedicated to the Patron of lovers saw the number of visitors grow more and more.

In 1956 it was decided to transfer the location of the event along the streets of Pozzoleone and it still continues in this way, giving the town a great reputation.

What to do during  Valentine’s Fair

If this year you want to give your sweetheart an original and romantic trip for the upcoming day and you want to know what to do in Veneto, I suggest you visit this great Fair.

There will be many interesting and entertaining moments, as apart from admiring ancient agricultural tools, it will be possible to taste exquisite local delicacies, try your hand at ballroom dancing and more.

In fact, the long days of the event will be enlivened by guided tours, concerts, photographic exhibitions and admission to the amusement Park (ticket cost 1 euro).

It will be a unique opportunity to see the many attractions that this beautiful region offers and maybe, since February 14 is a special holiday for those who are in love, a trip to Verona cannot be missed!

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