PTE – Promotion Trade Exhibition Milan

PTE Milan is the largest fair in Italy for professionals in the PTO sector, the branch of advertising that deals with the creation of advertising and promotional items. At the fair, now in its 18th edition, there will be professionals from all over the world (with a good prevalence of Italian sellers) who will present the latest news both in the creative and technical field.

There will be the best machinery for the creation of customized items and also the best companies in the sector, with teams of advertising graphic designers, marketing strategists and mediation and sales staff. The fair will be held in the Milanofieracity exhibition area between 24th  and 26th  January. Entry will be allowed only to operators of the sector and ticket fees will be kept low.

Unmissable event about objects and textiles

PTE Milan, in the world of professional objects and textiles, is not just any event: it is the Event. The most awaited, the one most targeted by visitors and professionals from all over Italy but also from the whole world. In fact, it is the only real event dedicated precisely to the world of personalized objects and advertising textiles.

Unconventional marketing and promotion methodologies, which all focus on innovation and are increasingly appreciated by companies.

How to reach the PTE? Useful information

The fair will be open only to professionals in the PTO sector (Advertising via Object) and will allow the meeting between supply and demand, between requests and producers. There will be areas dedicated to the creative realization of advertising and advertising campaigns but also areas dedicated to suppliers of machines for personalization.

Among these there will also be:

  • heat presses
  • 3D and laser printers
  • cutting plotter.

The PTE fair will be held in Hall 3 of the Fieramilanocity area, with entrance from Via Bartolomeo Colleoni. The fair will be held from 24th  25th and 26th  January 2018 with opening hours to visitors from 9:30 a.m. to 6:00 p.m.

Tickets can be purchased online and, for accommodation and for trips to the fair, and to / from any airports or railway stations, you can rely on the agreement with the official partner MiCodmc, to have access to reserved discounts.

Promotion Trade Exhibition

PTE: Background and numbers

The Promotion Trade Exhibition in Milan has now reached its 18th edition. The last edition, that of 2017, recorded some important numbers. In fact, there were 173 exhibitors on a surface of over 4,000 square meters. More than 33% of the exhibitors came from abroad and the professional operators who participated in the fair contributing to its success were 4,592: 5% more than the 2016 edition, a number that is destined to rise more and more.

PTE Milano: an excuse to visit the city

Participating in the Promotion Trade Exhibition in Milan could be a good excuse to visit, during the days of the fair or in the days that follow, the beautiful Lombard capital that has so much to offer tourists, Italians and non. The period during which the PTE takes place is in fact during the central phase of winter sales, and Milan, as you know, is the capital of fashion and also a perfect destination for shopping.

We suggest, therefore, if you are looking for something to visit in Italy, to seize the opportunity offered by the fair and devote a little time to exploring new places and some healthy shopping relaxation!

Places to visit in Milan for fashion lovers

Consider this: if you are eager to visit Italy and are looking for ideas on what to do in Italy, and you are passionate about art and fashion, Milan is definitely the city for you. Apart from the splendid iconic places to visit in the city, there are some real goodies for lovers of the fashion system.

Here are some of the most appealing:

  • the quadrilateral of fashion: with its luxury boutiques
  • Via Montenapoleone: for shopping sprees, both high-end and low-cost, thanks to the alternating presence of luxury boutiques and shopping chains for everyone
  • a tour of the Fashion Hub Market: now in its sixth edition and located in Piazza Gae Aulenti (the market is only open for a few short periods during the year, usually during the fashion week).

The most awaited fashion events

Milan is the capital of fashion and it is within the splendid Lombard city that the men’s and women’s fashion weeks are held. These are the most awaited fashion events ever, because they present the future collections of the most popular designers in the world and because they represent a valid launch pad for beginners.

Between September and October (variable dates) the fashion week is held for the presentation of spring / summer collections. Between February and March the one for the fall / winter collections.

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