Eicma, The Bicycle and Motorcycle Show


Web, app and mobile marketing: what promises to be the most digital edition of the International Bicycle and Motorcycle Exposure (also know as Milan Motorcycle Show) is about to arrive – in the more than one hundred years history of the event – scheduled at Rho Fiera, in Milan, from the 8th to the 13th of November. EICMA 2016 confirms to be not only the world’s largest two-wheel appointment, but also a generator of trends, innovations and opportunities, to be experienced live and through new communication technologies.

EICMA is the trade show that brings the Italian excellence in the world of two-wheels, along with a new trade fair model: current, contemporary and 100% Made in Italy. The Milanese show will be the first exhibition in Italy to integrate three different channels (apps, web-site and interactive devices on site). It will, indeed, make available free of charge more than 2000 digital devices for their entire duration, positioning both in the halls and in the external areas. In this way, each exhibitor will be able to convey exclusive content directly to the thousands of visitors who’ll have turned on their smartphone app EicmaLive.

At the center of the innovative digital project there is also the new web site, that accompanies the presence of the event in the cyberspace and which isn’t only and merely a simple and usable information tool in passive form: but it is, indeed, a digital and interactive platform, a true marketplace full of useful functions available to operators. As always, the event guarantees excellent standards starting from the presence of all the two-wheeler sector top brands, the Special areas of traditional EICMA Custom Area and Security Area, the external MotoLive Arena, significant returns as the Temporary Bikers Shop and must-see innovations such as new areas Eicma E-Bike and Eicma Start up and Innovation.

Even more big news is that this year EICMA will not just stop at Rho fairgrounds, but it will arrive also in the city involving with its adrenaline rush and passion different districts of Milan, for the first edition of Motorcycle Week, the outside of EICMA show, full of events and surprises for a party of two wheels in great style.

Even this year EICMA is about to be the richest, most interesting, and appreciated  international event of the two-wheel’s world. The exhibition is renewed completely giving much more room to innovation, young talents and new mobility. The target is to be recognized not only as an ideal platform for the 2 wheels enterprises, but as a real incubator for new trends and a solid leverage for the younger generation of entrepreneurs”, thus is how the president of EICMA, Antonello Montante, commented. Eventually we can only wish you to enjoy and have good fun!

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