EICMA 2018: the international cycle and motorcycle exhibition in Milan

The 76th edition of the international cycle and motorcycle exhibition from 6th to 11th November in Milan


Every year in Italy there are many fairs and events dedicated to particular sectors. One of the most interesting is the one that takes place every year in Milan inside the pavilions of the Rho fair. It is the EICMA, the cycle and motorcycle fair. The 76th edition will take place from 6th to 11th November 2018. Italian Traditions will guide you on the discovery of this event that attracts millions of enthusiasts every year from all over Italy and even from abroad. Here we will talk about the main events of this edition. We will also provide details on how to get to and access the event.

What is EICMA?

EICMA is the acronym of International Motorcycle, Cycle and Accessories Exhibition. On the ground of visitors and exhibitors, it is acknowledged as the world’s most important exhibition dedicated to two-wheels. The event has been taking place in Milan since its first edition in 1914. Even today it is confirmed as the most visited event of its sector not only by the general public but, especially, by the international press and trade professionals.

2018 edition


The 2018 edition hosts, in the outside area, the MotoLive raceground giving visitors the opportunity to experience competition and where demonstrations are held, together with various shows and forms of entertainments.

It is also a unique and unrepeatable opportunity to admire the national and international riders of the main off-road disciplines competing for the titles at stake on the MotoLive circuit.

RideMood is a considerable innovation for this edition of EICMA, and is a program of bike-related events happening in different areas and locations within the Milan city center. All is meant to let visitors experience the excitement of EICMA 24 hours a day.

The rich program starts on November 4th with an event dedicated to sport and to the celebration of the victory of the First World War.

The fair also hosts, at the E-bike area, innovative electric bikes and mopeds together with everything related to eco-friendly forms of mobility.

Visitors will also have the opportunity to purchase items such as second.hand and vintage bikes, as well as garments and accessories in special sales areas.

How to gain access

During the first two days of EICMA entry is reserved exclusively to the press and to the sector’s professionals.. Journalists will also have the opportunity to enter on the morning of 6th November. In fact, entry hours are Tuesday from 8.30a.m. to 6.30p.m. and Wednesday from 9a.m. to 6.30p.m.Traders can enter Tuesday from noon to 6.30p.m and Wednesdays from 9a.m. to 6.30p.m. The public can enter from 9a.m. to 6.30p.m. during all the days of the event. Furthermore, on Friday evening, admission is extended until 10 p.m. with the possibility of purchasing an evening admission ticket, from 6 p.m. to closing time.


As for entry tickets, you can buy them online or directly at the ticket counters at the entrance to the fair. The cost for visitors is euro 20.50 for the open ticket online that allows entry on one of the days of the event of your choice. At the ticket office the price is 23 euros. The evening entrance on Fridays costs 12 euros. For operators there is a ticket at 15 euros if purchased online and € 16 at the ticket officee. Operators coming from abroad will have free access.

How to reach the fair?

Reaching the Rho fair is very simple. By car and motorbike you can reach the west ring road of Milan which is connected to the A7Milano-Genova motorways, the A1 Milan-Naples and the A4 Milan-Turin.Free parking space is available to bikers at the Western entry gate of the fair complex. By train you can reach the central station and from here use the underground to get directly to the fair. The nearest airport is Milan Linate. From here, buses or taxis are available to reach the destination.

Enthusiasts of the of two wheel world are on the increase in Italy. Every year a very important event takes place in the city of Milan that attracts millions of visitors from all over the world. If you want to discover other interesting events that take place in Italy, we recommend reading this article. Now that you know the EICMA you just have to visit it.

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