Linda Ovadia and her husband Gianluca Iovine are both creators of the project and fashion world lovers. The idea of this kind of market started from their need to eliminate everything they unused and accumulated in their wardrobes in time. Thus, thanks to the involvement of other people, they began selling everything they didn’t need, starting with a presentation of the project on social networks. A practical idea and a true need. Then later, it had been thought to create a physical space for the market, and in a great city like Milan, wherein certain areas are not lacking, it seemed like the ideal site.
After a first initial location, Linda and Gianluca moved to Lambrate, a non-central area and neither famous for shopping or tourism. After all, until a few years ago, all districts beyond the ring road were considered some sort of “places” to avoid. The first exhibitions and sales occur at the Lambretto Studios, situated in Cletto Arrighi street. And then, East Market opens in Spaces Ventura XIV and Ventura XV, there, where once stood an engineering company dating back to World War II. In the district, the project was very well received, also because after the opening of the market, many bars, restaurants e and shops of the area, taking advantage of the great bustle that had been created around the East Market, decided to remain open on Sundays too.
The upcoming September 18th it’ll reopen its doors and the news aren’t few! East Market will still be at Ventura XIV, but Ventura XV will be replaced by another space next to the first (from September 15th civic number 15 will host the exhibition “Real bodies” Ed.). This new structure will be dedicated for food and beverage and will be a fixed space, open every day. The Italian cooking contamination won’t be missing, with different styles from all around the world, even from Jamaica. East Market will in any case maintain the same size as before: 6 thousand square meters of former industries and 250 exhibitors.