The “Made in Together” between innovation, culture and business was born
There is an Italy that exports not only products, but values. Identity, culture and vision. It’s what he has
the Catalan stage of the international roadshow of the Made in Italy Community, hosted, was animated
at the European Institute of Design (IED) in Barcelona: a meeting between businesses, institutions and professionals
italians and Spaniards, united by a common goal — building a shared future between tradition and
innovation.
A bridge between two Mediterraneans
«We started four years ago to awaken Italians’ awareness of
excellences that belong to us», explained Roberto Santori, founder of the Community,
opening the day.
Today that project has transcended national borders, finding Spain a natural ally.
With 68 billion in trade between the two countries, the Mediterranean confirms itself not as a border, but as a
common ground. «Perhaps it is no longer just Made in Italy», observed Mar Alarcón, vice president of
Treball Foment. «It’s a Made in Together, a way of building a future through differences.»
Economic diplomacy and shared identity
The event, organized with the support of the Consulate General of Italy in Barcelona, of the Chamber of
Italian trade, Treball Foment and IED, has put the strategic value of
Made in Italy as an engine of economic diplomacy.
In his speech, Consul Mattia Lupini recalled that today every Italian embassy must
become a point of reference for businesses, in line with the reform of the Foreign Ministry
which combines politics and economics in a single strategy.
«Made in Italy is not just a brand, but a way of doing and thinking», added Igor
Garzesi, president of the Italian Chamber of Commerce in Barcelona.
Between design, sustainability and high technology
The debate, moderated by Patrizia La Daga, journalist and Community Ambassador in Spain,
it offered an overview of the new frontiers of Italian talent: not just fashion, food and design,
but also technology, digital innovation and sustainability.
From the storytelling of taste by Pierluigi Galloni (Garda Import), to the technological vision of
Alessandro Di Salvo (Italtel), up to the artistic manufacture of Andrea Sica (Smeg España), every
testimony told of an Italy that evolves without denying its soul.
According to research cited by Danilo Melle (TP Infinity), ’82% of Spanish consumers are willing
to pay up to 20% more for an authentically Italian product. A fact that confirms how much
the perceived value of Made in Italy is still linked to trust, beauty and history.
The Italy that inspires
There has been no shortage of faces of emerging innovation, such as Valentina Pizzuti and her grandmother-partner
Pasqualina, protagonists of a confectionery project that conquered Barcelona with their “tiramisu
walking”.
Or like Massimiliano Brigida, founder of It’s Week – La Tech Made in Italy, who recalled: «Yes
he often talks about fashion and food, but microprocessors were also born in Italy. It’s time to tell
even our technological revolution.»
A common thread ran through all the interventions: the awareness that Made in Italy is no longer
just a mark of origin, but a universal language that unites territories and people,
innovators and artisans, generations and cultures.
A language that today, from Barcelona, chooses a new keyword: together.
Official Source Photo Cover – madeinitalycommunity