In the words of Serena Milano, Director General of Slow Food Italia, there is the essence of a profound change: “The label must tell a reality, not just a product”.
And it is precisely from this vision that Eataly alla Radice was born, a supply chain project that combines the transparency of production processes with the identity of the people and places that give life to pasta.
Excellent actors such as the Siniscalco Ceci Emmaus Foundation, ATS Agri, Premiato Pastificio Afeltra and Molino De Vita met on the stage of Eataly Milano Smeraldo, together under a single technical specification inspired by the principles of agroecology.
A supply chain that talks about land, water, climate and identity: four pillars that come together in an authentic story, which can also be consulted through a QR code with a narrative label developed by Slow Food Italia.
For Molino De Vita, this language is far from new. For years, the Foggia company has chosen to imprint on its semolina bags a narrative that goes beyond traceability: a story of territory, culture and people.
Not just dates and lots, but places, faces and stories that transform an agricultural product into a bridge between farmers and consumers.
A commitment consistent with the philosophy of the De Vita family, farmers even before millers, custodians of a tradition that does not fear innovation but guides it with respect and competence.
Their adherence to the Mediterranean Network and the LocalTourism.IT Protocol confirms a clear vision: traceability must also be narrative, capable of restoring dignity to the supply chain and the territory that generates it.
In a historical moment in which Made in Italy needs authenticity rather than slogans, Molino De Vita semolina continues to speak the most sincere language of all: that of the earth.