White Milano: the much awaited appointment with fashion

Have you always followed the most important appointment with fashion that takes place every year in Milan and are you eagerly awaiting the first event scheduled for 2018?

Don’t worry, it won’t be long until the beginning of the White Man and Woman, scheduled from 13th  to 15th  January to the delight of all fans of the latest trends.

White Milano is the leading Italian fashion show dedicated to women’s fashion, which through the organization of important events dedicated to Italian clothing is an excellent launching platform for the success of brands and companies.

Every year, more than twenty thousand visitors come from all over the world to get to know the new male and female fashion trends.

But that’s not all: if you want to be present at the event you’ll notice that the fair is a real creative workshop, which embraces art and fashion culture, design, music and communication.

White Milano is located in the Tortona area, considered a reference point for fashion and design, where there are also leading companies in the creative and communication field.

To reach Fiera Milano by train, get off at Milan Central Station and then take the Metro Green Line MM2, reaching the Sant’Agostino stop.

By plane it is possible to arrive from Milan Linate or Malpensa airport by bus, tram or underground respectively.

White Milano: what to see during the Tortona Fashion District in January

Also this year the main Italian fashion show for women and international leader for research promises many novelties for those like you who are always on the lookout for the latest trends launched by the biggest clothing brands.

You will certainly be thrilled to find out what the women’s pre-collections and the men’s clothing  created for the new season will be.

This is a highly anticipated event also for the many buyers, for whom new and original presentations have been set up to allow them an overview of men and women’s clothing.

There will be 217 brands, of which 157 women pre – collections divided into two sections:

  • Only woman
  • Only man.

40% of the collection is all made in Italy, while the remainder comes from other parts of the world.

Among the most important innovations presented, there will be a format entirely dedicated to sportswear & streetwear, open to the public.

The area dedicated to men and women’s fashion is one of the cornerstones of White, as it allows us to bring together both the men’s collections and the previews of women’s clothing.

And it does not end here: I want to reveal to you that this year there will be many important names present at the event, such as Thom Krom and Sàbato Russo.

Certainly the presence of important Italian companies such as Alpha Studio will not be missing.

You will like to know that the event scheduled for mid-January will be enriched with two new thematic areas, respectively the White Bijoux and the Knitwear section, which presents ten realities between research brands and companies consolidated in the sector.

White Milano

White Milano: fashion, trends and not only…

If you’re wondering what to do in Italy to start a great 2018, White Milan is undoubtedly a great opportunity to organize  an exciting weekend.

But Milan is not just the capital of fashion: just think that in two days there are many things you can do in one of the most avant-garde Italian cities.

About this, I would like to suggest that you visit City Booming Milano, a metropolis built with more than seven million pieces of Lego, those cute colored bricks loved so much by children.

In fact, until January 14th, Palazzo Giureconsulti in Piazza Mercanti will host this immense 60-square-meter building, populated by over six thousand mini-figures.

And if you want to live a unique experience watching one of the great films of the past, while sailing on the Navigli aboard a characteristic ship, do not miss the chance to do so by the end of January!

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