Quality, luxury, tradition, but also innovation: the shoe industry is at the top of the Made in Italy phenomenon. In every part of the world, Italian shoes are recognized as the most coveted. According to the data, it is the sector of luxury shoes that spread Made in Italy in the world, recently dominating in China and the United States. A sector that, because of its exclusivity, it has not been particularly affected by the economic crisis. Primary, the Italian footwear industry’s position in the international markets is due to several factors: a strong competitive position, its basis on the superior quality of the product and its ability to innovate in the traditional manufacturing processes, supported by training schools that are technologically and stylistically advanced.
Italian handmade luxury shoes reign in the shoe industry and more generally in the fashion and design industries. But at the same time this precious heritage of knowledge, tradition, economy and innovation is exposed to risks of various kinds. In addition to counterfeit goods, there is always the risk that where there is written “Made in Italy” there is a hidden reality in companies that have moved up established abroad. In this regard, the law 166 of 2009 imposes strict criteria and is very rigorous on this issue. The Made in Italy brand can be used only and exclusively if the products are entirely made in Italy and nowhere else.