The Venetian confectionery tradition becomes international thanks to Loison Pasticceri: the Vicenza-based company has
won two new world-class awards, confirming its leadership and
the importance of exports for Made in Italy. Located in Costabissara (Vicenza), Loison was born as
small artisan workshop before the Second World War: the origins lie in the hands
by Tranquillo Loison, a young baker who in the early ’900s wrote down in a notebook
his first recipes. In the years ’60-70 the company makes the dimensional leap and, led today by
Dario Loison (in charge since 1992) becomes a global brand.
In 2025 Loison was awarded as part of the Golosaria festival and with the prestigious
recognition of the Motore Italia Awards, confirming her role as an ambassador of excellence
Italian confectionery on foreign markets.
The numbers speak for themselves: in 2022 the company exceeded 13 million euros in turnover, with approximately
63% of sales generated abroad in over 70 countries.
In more recent years – according to company data – over 65% of turnover comes from exports, with
globally recognized production in more than 70 countries.
This mix of Venetian tradition, artisan quality and global strategy allowed Loison to
to become a concrete symbol of the internationalization of the Italian confectionery sector:
an enterprise that starts from the territory and reaches the world.
On an economic and social level, Loison’s success has a direct impact on the Veneto region:
generates skilled employment, enhances local commodity chains and contributes to the
reputation of Made in Italy agri-food. While being an SME, the capacity for innovation and
openness to foreign markets make it a virtuous model for Italian companies that want
grow beyond national borders. Looking ahead, the challenges are clear: sustainability of the
production processes, digitalization of sales channels, and adaptation to global tastes without
lose the artisan soul. For Loison, the award represents not only a celebratory milestone, but
a strategic lever to consolidate its presence in international markets and aim for the
next generation of consumers.