Eurochocolate of Perugia is one of the sweetest and most loved festivals in Italy. Every year, thousands of chocolate lovers arrive in the Umbrian capital to celebrate this delight in all its forms and declinations.
This annual event celebrates chocolate culture by offering visitors an unforgettable multisensory experience. When is the Eurochocolate in Perugia? The appointment is in October.

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The history of Eurochocolate Perugia
Created in 1993, Eurochocolate was created by Eugenio Guarducci with the aim of promoting the culture of chocolate and enhancing Italian excellence in this sector.
The celebration of chocolate through an event completely focused on it, together with an atmosphere of fun, was born after the visit of architect Guarducci at the Oktoberfest in Munich, that immediately decided to replicate the spirit of the Bavarian event in his city, Perugia putting the food of the gods at the center of the festival. Because the scent of chocolate that spread outside the processing plants already conquered him when he was a student.
Over the years, the event has gained international fame and has become a must for cocoa enthusiasts. It is no coincidence that it boasts the special section Eurochocolate World: it is a space that transports visitors on an exciting journey through the cocoa producing countries, offering a complete overview of the different cultures, traditions and chocolate creations from around the globe.
Why Perugia in particular?
The city of Perugia was not chosen by chance: since the beginning of the twentieth century, the Umbrian capital has established an indissoluble link with chocolate, thanks to the history of the confectionery company Perugina.
Thanks to the international festival, the appeal of chocolate continues to fill the streets of the city, attracting thousands of visitors, each with an irrepressible passion for chocolate, creating an atmosphere of joy and sharing.
What’s at the Eurochocolate: attractions and activities
Chocolate is present everywhere and is declined in all its forms, from that of product to taste and buy to that of ingredient to use in the most creative ways. What are the attractions of the Eurochocolate?
- Chocolaty walks – You can stroll through a true paradise for gourmands, with stands offering artisanal chocolate delicacies.
- Exhibitions and installations – During the event are organized art exhibitions and installations inspired by chocolate, demonstrating how this delicacy is not only a food, but also an art form.
- Workshops and conferences – Industry experts conduct workshops and conferences to deepen knowledge about chocolate, illustrating the processing techniques and the different varieties of cocoa.
- Guided tastings – Fans can participate in guided tastings to discover the secrets of chocolate, learning to recognize the different nuances of taste and aroma.
- Special events – The Eurochocolate program offers shows, games, competitions and entertainment for the whole family, making the experience suitable for people of all ages.

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When is the chocolate festival in Perugia?
The dates vary from year to year, but usually the Eurochocolate of Perugia is held in the autumn (usually in central weeks) and lasts ten days, giving a perfect climate to wander around the chocolate stands.
Eurochocolate: where it is and how to get there
The Eurochocolate of Perugia this year will take place inside the pavilions of Umbriafiere, a vast exhibition center located in Piazza Moncada in Bastia Umbria.
During the Eurochocolate, how to get to Perugia depends on personal needs. For example, you can reach it from many Italian cities (including Rome, Florence and Cesena) thanks to dedicated bus services, opting for a return trip on the same day or choosing for a full weekend that can include not only transport, but also accommodation at a partner hotel.

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Alternatively there is a car or train. There are several motorway exits that lead to Perugia, with detailed information on how to reach the free parking and parking inside the complex Umbriafiere. You can use the train to reach Perugia from various directions, with connections available from the stations of Bastia, Assisi and Foligno.
Whether by bus, car or train, taxi services and shuttles are available to reach Umbriafiere from several stations and neighboring cities.
For those arriving by plane, the International Airport of Umbria “San Francesco di Assisi” S. Egidio is just five kilometers from Umbriafiere.
Eurochocolate, the cost of entrance tickets
How much does the ticket to Eurochocolate Perugia cost? The cost of admission varies according to age (children under ten years old enter free while children up to seventeen years pay a reduced ticket compared to that for adults) and per day (the higher cost is higher on Saturdays and Sundays).
Copertina: eurochocolate