What are the Italians looking for on their Easter journey? The editorial staff of Italian Traditions, after a careful analysis of the main booking trends, the proposals of the tourism sector and the new consumption habits, has drawn up a detailed picture of the most desired goals for this Easter 2025. From the return to historic villages to the rediscovery of art cities, to the search for nature, spirituality and well-being, the Easter trip turns into an opportunity to slow down, rediscover roots and live true emotions.This is where Italians will go, what they are looking for and which trends are redefining spring tourism in our country.
The return to villages: Tuscany, Umbria, Marche
The great Italian beauty is back. The trend of 2025 is clear: retreat, nature, authenticity.
According to the data of the National Observatory of Tourism, bookings in villages have increased by 37% compared to last year. Cortona, Spello, Gubbio, Offida and San Gimignano lead the ranking.
You are not only looking for a holiday, but a break from the soul. The Italian tourist wants to walk through the ancient alleys, enjoy a handmade dove in the square, hear the festive bells on Sunday morning. In many cases, he leaves his cell phone for a few hours and rediscovers the silence.
Coasts and islands: Capri, Ischia, Sicily and Salento
The off-season sea fascinates more than ever. Capri reopens its charming hotels, Ischia returns to charm with its thermal waters, Sicily triumphs between culture and flavors. Palermo and Catania are sold out, but Ortigia is the real Easter jewel: golden lights at sunset, fresh fish in the markets and that feeling of suspended beauty.
In Salento, between Otranto and Gallipoli, the appeal is twofold: tradition and lifestyle. Religious processions alternate with aperitifs overlooking the sea, in a typically Italian balance between sacred and profane.
Cities of art: Florence and Rome remain queens
Despite the search for more intimate destinations, Florence and Rome resist and relaunch. La Capitale was the most booked destination on Airbnb and Booking for the Easter weekend.
The Italians return to rediscover museums, renaissance gardens, sunsets on the Tiber and breakfasts under baroque domes.
Florence, on the other hand, seduces with its more collected dimension: art at every corner, but without chaos. Easter here is a ritual that is also celebrated at the table, with lamb, artichokes and freshly baked doves.
The 2025 trend? Short but meaningful trips
Italians choose long weekends, but do not disdain short stay, as long as it is intense. The agencies confirm: we leave for 3 or 4 days, often by car, in search of places that speak to the heart.
There is a desire to slow down, to feel part of something. Whether it is a mass in a rock church, a breakfast with a view of the vineyards or a sunset over the sea, the distance does not count. The emotion counts.
And who stays at home? Search for authentic experiences
Not everyone leaves. But even those who stay, do it with style. The Italians choose zero-kilometer farms, local events, picnics in historic parks and outings. Growing interest in themed Easter experiences: treasure hunts for children, tastings of Easter wines, workshops of typical cuisine.
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