Apritimoda 2022, the most awaited event by fashion lovers, returns in its autumn edition on 21 and 22 October to Milan,the capital of Italian fashion.
An opportunity to explore places often inaccessible and very exclusive of major fashion ateliers and admire up close the know-how of the most respected Italian artisans, those who helped make the history of haute couture Made in Italy.
The institutions of the sector and the craft workshops open their doors to the public to share with them their creations, masterpieces symbols of fashion Made in Italy.
Apritimoda 2022, a journey inside the fashion Made in Italy
Who has never happened, browsing a magazine or walking through the most important streets of fashion, to be struck by a suit or a suit? Made in Italy haute couture has this power to enchant anyone who has the opportunity to admire it. Yet what is behind it is even more fascinating.
These wonderful creations of haute couture come from the work of the wise minds and expert hands of the great names of Italian fashion. And Apritimoda is an opportunity to embark on a unique journey within the creative process of strictly Italian fashion.
Behind the gates of historic buildings, inside old factories adapted: this is where the magic happens. It is in these places that the genius and skills of Italian artisans are working to create the final product, the one we know and love. Thanks to this event, those who wish will have the opportunity to know the creative process behind the masterpieces of great fashion.
The project was conceived in 2017 by the Italian journalist Cinzia Sasso and realized together with other collaborators. Thanks to the idea of the journalist Sasso, Milan has been able to further enhance its image as a cosmopolitan city, giving people a truly precious opportunity. But perhaps, the opportunity is even greater for young students who will have the opportunity, more unique than rare, to confront the big names of Italian fashion.
April 2022: the workshops participating in the event
The event features the historical fashion houses that will open their doors to the public. Â Many important ateliers welcomed the project with enthusiasm, showing immediately the willingness to participate.
Among the big names taking part in the event are: Agnona, Alberta Ferretti, Antonio Marras, Curiel, Ermenegildo Zegna, Etro, Fondazione Ferrè, Gianni Versace, Giorgio Armani, Laboratori Scala, Missoni, Moncler, Prada and Trussardi. To sponsor the event, the Ministry of Economic Development, the Municipality of Milan, FAI, Altagamma and the National Chamber of Italian Fashion.
Not only Apritimoda: all events in Milan on the weekend 21-23 October
Milan, energetic city full of life. Not only fashion city but also rich in many initiatives for all tastes. Here, then, are the most interesting events you can attend during your weekend in Milan, obviously after enjoying the experience Apritimoda 2022.
Italian Wedding Style in Milan
An event that will be held on 22 and 23 October dedicated to future spouses and operators in the sector but open to the public: Italian Wedding Style is an initiative that proposes interesting ideas and ideas for the wedding universe and does so through workshops, interactive events, demonstrations, parades, tastings and workshops. The event will take place at Palazzo Giureconsulti in Via Mercanti.
East Market – October Edition
On Sunday, October 23rd, the most famous exhibition and exchange market of the moment returns and attracts, every time, the interest of many people. From 10 to 21, in via Ventura, it will be possible to participate in this exhibition-exchange of records, books, furnishing accessories, collections, sneakers, videogames and everything that can be called vintage.
And, during your walk, you can refresh yourself at the food market. In the meantime it will be possible to admire theEast Market Art Dept: five artists will have at their disposal a wall on which to express themselves freely creating their own live art. Admission is free!
Bicycle Film Festival
From 20 to 22 October, the BFF will take place at Santeria Social Club. An international event, a mix of tradition linked to the urban cycling movement and ethical values, healthy lifestyles, music, fashion, design and cinema. A real cultural catalyst that promotes the aggregation linked to the bicycle world and that unites over forty world cycling communities.
During the Festival there will also be exhibitions, screenings, workshops and competitions. All accompanied by two DJ sets of excellence: on Friday will star Sergio Vega of Deftones, on Saturday instead will entrust the console to Wolfgang Flür, Former member of Kraftwerk , who will give participants a truly original visual performance.
These are just some of the events with which Milan embellishes the life of those who live there and those who decide to visit it even for a weekend. At this point, we just have to wish you a good weekend to discover all the sparkling Milanese proposals.