The Milano Design Week returns from 15 to 21 April, in Milan. One of the most interesting events of the year for designers, architects, schools, universities and institutions will peacefully invade the city with the aim of proposing and sharing new ideas, giving shape to the present looking to the future.
It is no coincidence that the theme of the 2024 edition will be “Materia Natura”, with a particular focus on the circular economy, reuse and sustainability of materials.
In fact, only by starting from solid design practices is it possible to develop a culture of conscious design and, above all, capable of enhancing the concept of sustainability” as a fundamental principle of both the creative process and design.
If the Salone del Mobile.Milano, now in its 62nd edition will present 1900 exhibitors at the Rho exhibition center, the Fuorisalone will be a widespread event in most of the districts of Milan.
The theme of the Fuorisalone 2024: Materia Natura
Nature will be at the heart of the 2024 edition of Milan Design Week; with “Materia Natura” participants can make a real journey through the connection between these two words, also and above all thanks to a visual campaign conceived by EX. and Giorgio Ferrero and curated by Nicola Ricciardi.
Human beings have always wondered about matter and how to transform it, experience it and manipulate it in order to come into contact with nature. And it is precisely the man to be the leitmotif between the two, combining harmoniously.
Among other things, the concept of “nature” is strongly current, if we take into account the issues – now urgent – related to climate change and the depletion of resources that afflict our country and that, for several years now, push more and more towards sustainable and environmentally friendly choices. At the same time, the term “matter” opens a door to design, then to creative thinking and design that allow us to imagine infinite and possible transformations.
This is how Materia Natura becomes the key to understanding all the initiatives that will be proposed during Design Week 2024, characterized by new languages and visions compared to the past.
Foto : Palazzo delle Meraviglie
The winning combination between Salone del Mobile. Milan and Fuorisalone
Obviously the collaboration with Salone del Mobile.Milano continues, with the main objective of giving greater value to the exhibitors present both inside the fair and scattered throughout the city; their pavilions can be visited following dedicated paths and indicated in the event guide and on the interactive map of Fuorisalone.it. In this way, the public will be able to orient themselves very easily and, if they wish, can make a preliminary selection of places to visit.
With over 20 years of experience, Fuorisalone.it is able to involve and tell in a completely digital way the events that take place in the city on the occasion of the Salone del Mobile, providing participants with all those useful tools to lose the smallest detail.
Over the years, then, the interactive digital experience has evolved so much that, to date, the platform offers: a complete map, including the guide to events; the magazine with in-depth articles, paths and mini-guides; a live section with photos taken by 100 e.Reporter and a reserved area to which each user can access to save and share their content with other users.
Not only that, because throughout the year Fuorisalone.it provides the Milano Design Agenda, a calendar constantly updated with all design events organized in the city that allows you to view the events scheduled and ongoing, share them on their social networks, save them in their private area and discover the appointments nearby.
Preview of the Fuorisalone 2024 edition
Milan is already in turmoil for the Design Week and some pavilions have already been set up around the city. Here are some previews:
- Brera Design District, protagonist with the 15th edition of its Brera Design Week;
- Porsche returns for the second time to Milan Design Week with the work “The Pattern of Dreams”;
- Zona di Tortona returns with a new look and a communication proposal aimed at bringing together and telling the different realities that animate it: Tortona Rocks, Tortona Design Week, Superstudio and BASE;
- 5VIE presents the new edition “Unlimited Design Orchestra”;
- Milan Durini Design proposes a theme linked to the word COLOR;
- Isola Design District presents a journey through the sustainability and functionality of design, showing its potential in addressing real issues anticipating the future of the industry.
Projects and routes in the territory
In addition to previews, Milan is preparing to welcome the projects and paths made with the support of Studiolabo and Fuorisalone.it:
- Stark, in relation to the theme “Matter Nature”, presents “Transitions”;
- memory, an artistic project by Silvia Badalotti and Cristian Confalonieri, developed by Studiolabo in collaboration with Shared;
- Alcova chooses Villa Borsani and Villa Bagatti Valsecchi as location for the 7th edition;
- Design Variations, for its 4th edition curated by moscapartners, chooses the Dock;
- Capsule Plaza, hybrid between fair and collective design exhibition, returns after the success of the last edition in Spazio Maiocchi;
- Dropcity, a project curated by the architect Andrea Caputo;
- Convey will be held inside the spaces of the Basic Village in the Farini area;
- Tortona Rocks presents Prelude. Introduction to design to come;
- Tortona Design Week is once again one of the main stages of the international design scene;
- Base Milano returns from 15 to 21 April with WE WILL DESIGN;
- Superstudio returns with the Superdesign Show;
- Triennale Milano presents a series of new exhibitions and installations;
- ADI Design Museum presents ORIGIN of SIMPLICITY. 20 Visions of Japanese Design;
- Baranzate Ateliers will occupy the spaces of Via Gaudenzio Fantoli 16/3, a monumental industrial building of the fifties;
- Porta Venezia Design District presents everythink is design;
- ID-exe 2024 chooses the theme “Shaped by Design”.
Finally, there will be numerous “collateral” events including music, entertainment and lots of fun. For more info, reservations, timetables and tickets, visit the Fuorisalone website.
Copertina: Palazzo delle Meraviglie
