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Cioccolatò, chocolate festival in Turin 

Turin is back to delight us with Cioccolatò, the historic and tasty festival dedicated to chocolate that, in 2022, broke every record with more than a million visitors, over 72 thousand kg of chocolate sold and more than 150 popular events, organized during the ten days of the event. 

This year’s theme makes us dream already only with its name: “The chocolate of wonders” but let’s find out more about this long-awaited edition! 

Chocolate, the “chocolate of wonders” 

The chocolate festival will be held from 27 October to 5 November and, for ten days, the stands curated by local and national chocolate masters will remain open from 10 to 23 to welcome visitors and delight them with delicious homemade preparations. 

The event will involve his entire city, from the historic center to the suburbs where local and traditional restaurants will turn into stages dedicated to chocolate. 

The focus of the Festival will however be in Via Roma where there will be over 30 stands while the events will be held mainly in Piazza San Carlo.

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Chocolate 2023, the program 

“The chocolate of wonders”, theme of the 2023 edition, leaves room for imagination and imagination. The name was inspired by the article that Forbes dedicated to the city of Turin calling it The city of seven wonders. 

Although, to date, all the events of the next edition of Cioccolatò in Turin have not yet been published, we know with certainty that there will be many guests to entertain visitors with talks, showcooking, meetings with the public and very interesting masterclasses. 

As every year, there will be corners dedicated to children who are always welcome in the city! Great return, then, of the art at Cioccolatò with the second edition of “Cioccolatissima”, an exhibition with works on the theme “The chocolate of wonders”, organized in collaboration with Art a Porter. 

History and curiosities about the Chocolate Capital 

Why is Turin defined as the Capital of Chocolate? The answer is more articulated than you might think but already history tells us something more that Turin is the first Italian city where chocolate arrived, precisely in a time as far back as 1560 when, Duke Emanuele Filiberto, He brought the chocolate beans to court and, on the occasion of the celebrations for the transfer of the capital from Chambéry to Turin, served the citizens with hot chocolate. 

Shortly thereafter, the Royal Snack was established at court, a real ritual based on hot chocolate and traditional dry biscuits. It was always at court that the first chocolates appeared, the diablottini, based on dark chocolate, vanilla and sugar that, soon, were appreciated throughout Europe. 

If on the one hand the story tells that it was the diablottino the first chocolates to take shape, another tells us that this record belongs to gianduiotto.

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The gianduiotto, according to the history handed down over the centuries, would have been born , as a clever solution adopted by the master chocolatiers who used hazelnuts to compensate for the lack of cocoa caused by the continental blockade imposed by Napoleon. 

Whether one or the other is the first chocolate in history, the only certainty we have is that, in any case, he was born in Turin. This is why the city of Savoy is rightly in the European circuit of chocolate, of that path of taste in which gourmets and enthusiasts travel Europe between fairs and events in search of the perfect chocolate, first food of the gods and now delight of all humanity.

Copertina: visittrentino

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