Aicon – The American entrepreneur Marc-Udo Broich rewrites the history of the well-known brand, conjuring a new nautical experience.
Living the dream of a passion is what the entrepreneur Marc-Udo Broich, today CEO of Aicon Group inc. has achieved for his ambitious project: bring back to Sicily one of the most famous luxury yacht brands, known on five continents. The American Chairman, together with business partners and yachtsman John Venners, challenged the territory by purchasing the Aicon Brand in 2020.
This is a story, tattooed in the heart and carved with the passion of those who believe, in a new “iconic” vision, which focuses on the construction of personalized yachts of the highest quality. But it is also a story, which brings with it the courage and audacity to embrace change, helping to define a new perspective in the world of boating: that of living one’s dream.
As CEO Marc-Udo Broich says: “our goal is to accompany the owner in an extraordinary experience, an emotion capable of blending the essence of luxury with functionality, technological innovation and sustainability.”
The entrepreneurial project of Aicon Group, therefore, is a fascinating mix of German philosophy, American engineering and Sicilian craftsmanship, all permeated by a deep concern for the environment. The company has combined different worlds and exploited excellence in various fields to relaunch an international brand, preserving its identity anchored in a territory rich in ancient maritime traditions.
The company’s focus is on creating a new #MadeInSicily based on the richness of Sicilian raw materials and the craftsmanship of local crafts. In this extraordinary undertaking, the company chose Sergio Cutolo, founder of HydroTec S.r.l, one of the best brands made in Italy and absolute best nautical technology expert, to design its new “model of excellence”: AICON 66 “Living”, perfect synthesis between comfort, design and safety. A yacht, capable of transporting those who live it in a unique emotional experience.
The dynamic exteriors are characterized by large windows, which culminate in the large central porthole, always a distinctive sign of Aicon Yachts, a real eye on the ocean placed on the sides of the owner’s cabin. The philosophy of this sought-after designer is light, symbol of life, rebirth and contemplation of natural beauty.
In this new chapter of the history of the group that places the customer at the center of the production process, in the continuous search for perfection, the nautical company has won the prestigious “World Yachts Trophies 2022” award at Carlton Beach in Cannes in the category “Best Functionality” just one year after the presentation of the project “Sicilian heart and American soul”.
In this exclusive interview with Marc-Udo Broich, we will explore the philosophy that drives this company of excellence in the world of luxury boating.
Foto : Italian Traditions
What does “Living Aicon” mean for you and the company? What is the core of the philosophy that drives your every choice?
The Aicon brand philosophy is much more than a simple business strategy, it is the very core of our identity. It is an invitation to “live” life and contemplate the art of existing. This vision means embracing the very essence of the dream, turning desire into reality and navigating towards a world of luxury and emotions. Our philosophy revolves around comfort, safety and elegance, and what distinguishes Aicon Group is the choice of high quality materials and decorations exclusively made in Sicily. This is a demonstration of our commitment to the local economy, creating a regional circuit that values craft skills and traditions. We are deeply rooted in the Sicilian territory, and respect for local customs and traditions is our way of preserving a unique cultural heritage. Our approach, in addition to preserving and enhancing local excellence, recognizes that international integration is essential for economic prosperity. In this way, we help to create synergy between the local and global economy
What are the next investments and projects that Aicon Group has in store for lovers of nautical excellence? What can we expect to see in the coming years from the Aicon brand?
We will present two jewels of the fleet: the AICON 68 “Living” and Aicon 80 “Living” designed to redefine the concept of luxury made to measure. The line of these custom upper class yachts represent the pinnacle of customization, combining extraordinary design with advanced features and cutting-edge technology. Sea lovers will have the opportunity to live an unprecedented experience, where comfort and excellence blend in a perfect combination.
In conclusion, the ambitious project of Marc-Udo Broich and his team from Aicon Group represents a triumphant return for a brand that has been able to combine tradition and innovation, rooted deep in the heart of Sicily. The intuition of focusing on local craftsmanship, combined with a global vision, has allowed us to bring back a brand that today is synonymous with luxury, excellence and technological innovation in the nautical sector. Aicon’s philosophy, which combines comfort, safety and elegance, is not only a business strategy, but an authentic lifestyle.
As a famous quote by Richard Branson says, “Success in business requires training, discipline and hard work. But if you’re not afraid of these things, the opportunities today are like never before.” Aicon Group perfectly embodies this spirit, showing that with determination and passion, dreams can really take off. And to celebrate this success, the company will be present at the next Cannes Film Festival, an international stage that will see the new jewel parade: the “Aicon 50 Audace”, ready to redefine once again the concept of luxury and personalization in the world of luxury yachts. An unmissable appointment for lovers of excellence and for anyone who wants to live the emotion of a dream turned into reality.
Copertina: Italian Traditions