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Trussardi, the Italian lifestyle brand

Trussardi, an all-round lifestyle brand

In 1911 in Bergamo, Dante Trussardi starts a manufacturing company of high luxury leather gloves: this is the beginning of the Trussardi story made of craftsmanship, elegance and modernity. 

From the 70s, it is the grandson that manages the business and that starts to introduce new concepts that will lead the fashion house to become a 360 lifestyle brand. He widens the production: in addition to the gloves a vast range of leather accessories such as suitcases, wallets, belts and shoes is produced. In 1983, with the business already being successful, a clothing collection is presented; since then the Trussardi style, always maintaining a focus on leather garments and accessories, is the symbol of modern and refined fashion that combines the quality of artisanal products and innovative methods of production and processing of leather.

Le giacche in pelle Tru Trussardi: un must have per lui e per lei
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 Nicola’s idea is to offer products that represent Italian lifestyle in every aspect: not confined only to fashion, the brand introduces among its creations even house and office items. Trussardi builds a true and proper “way of life” that reflects the Italian unique style. It is always Nicola Trussardi who has the idea to adopt the greyhound as symbol of the fashion house m: this particular breed of dog symbolizes the sophistication, dynamism and innovation, exactly the values that the brand wants to convey.

Trussardi, la casa del levriero cede il guinzaglio al fondo Quattro R -  BergamoNews
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Starting from the 80s Trussardi becomes an absolute protagonist of the Italian prêt-à-porter italiano, anticipating the times with event runways in key places of the city of Milan such as Piazza Duomo, the Central Station, the Scala theatre, and the Pinacoteca of Brera. Focusing on the concept of lifestyle, the fashion house expands even more in many fields and has plenty collaborations: from perfumes to linen, from bicycles to cars to aviation, for example creating leather interiors for cars and helicopters. Many lines are launched: Jeans, Perfumes, Eyewear, Home and Junior. In 1996 Palazzo Marino Alla Scala was inaugurated, the first concept store in the world of fashion, that to this day is the headquarter of the brand. Arranged on different floors, it hosts not only the boutique and the showroom but also an exhibition area, bar and restaurants. The Trussardi restaurant at the Scala is one of most exclusive in Milan and has two Michelin stars.

Ristorante Trussardi Alla Scala Chef Roberto Conti
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After the death of Nicola, the management of the business passes to his four children. One of them, Francesco, dies prematurely in a car accident leaving Beatrice to manage it. She remains in charge until 2013 when she gave the role of president up and was replaced by her mother Maria Luisa Trussardi and her brother Tommaso who took up the role of CEO up until 2019, when the Italian investment fund QuattroR buys the majority of the brand

Among the main creative directors of the brand there have been Eric Wright, Umit Benan Sahin and from 2013, for five years, Gaia Trussardi, already responsible for the lines Tru Trussardi and Trussardi Jeans, was the mind behind the fashion brand’s collections. Furthermore, it is thanks to Beatrice that the Nicola Trussardi Foundation was created which she still manages to this day. This is one of the main non profit organization with the goal to support and champion modern art in the city of Milan collaborating with artists and international organizations. 

It is clear that the story of Trussardi is connected to the family and to the values that celebrate the excellence of made in Italy pieces. From 2021 the new creative directors are Serhat Işık and Benjamin A. Huseby from Berlin: despite maintaining the characteristics that since the beginning have distinguished the fashion house, the new change of direction has been carried out to project Trussardi into the future. 

Cover Image: Trussardi

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