Many Italian companies aim to achieve excellence in their respective fields. This is certainly a very ambitious goal, and often inspired by the great stories of entrepreneurship Made in Italy. There are many local companies that, over time, have managed to become real icons. Among the best examples there is undoubtedly Lavazza, a brand that today is famous all over the world. Behind it is a success story, which has its origins not only in the great commitment of Luigi Lavazza and his successors, but also and above all in the ability to predict and interpret trends, Standing out on the global market as a true leader in the coffee sector.
Today, Lavazza is present in more than 140 countries and is a company ready to take on many important challenges, starting with the one that sees sustainability as the main focus.
The myth behind the brand
Made in Italy is appreciated all over the world, and Lavazza is a brand that is associated with the experience of drinking authentic Italian coffee, with a taste ready to recall the many qualities of the Bel Paese.
The origins of this true myth date back to 1895, when the real foundation of the company Lavazza took place. The first step, for founder Luigi Lavazza, was to take over a grocery store in Turin. In this small business he began to develop what would later become the Lavazza coffee, mixing different varieties of beans. Luigi Lavazza was entering the world of mixing. He was a pioneer in this field, and his ability to look to the future allowed him to impose himself on the competition of the time.
The desire to innovate and to anticipate the times has characterized the production of Lavazza from its foundation until today. The company’s ability to continue innovating is one of the reasons why it has become a synonym for international excellence, Uniting the love of tradition to the passion for all those new things that can improve and make the experience of enjoying coffee truly unique.
Revolutionizing the coffee industry
One cannot speak of innovation without mentioning another term: revolution. The greatest innovations are those that manage to change paradigms, leading to new standards ready to spread and be imitated.
Lavazza knows this very well, and over time has proven itself time and again to be a leading company in transforming and revolutionizing the coffee industry. There are many examples. Just think how, in the ’50s, Lavazza introduced vacuum packaging, which allowed to store coffee in a much better way. Another great news, that today is present not only in bars but also in many homes, is represented by single-dose capsules.
To truly change the world of coffee, it is not enough to find new technological solutions. Training is also important. This is why the Lavazza Training Center was founded in 1989 in Turin. The aim of this centre, which today has more than 50 offices in different countries, including our Italy, is to provide training courses where everything related to coffee is studied.
For Lavazza coffee is culture. Only by treating it in this way can you truly achieve excellence in this field.
Excellence is linked to sustainability
Excellence, the most authentic and valuable one, cannot forget the role of sustainability. Sustainability is often thought to be related only to respect for the environment, but in reality it is a concept that embraces 360° different aspects, among which there is also social responsibility.
Currently, the Lavazza Foundation is very active in this respect, thanks to numerous projects designed to support and promote sustainable development in different communities related to coffee cultivation. The best example is the initiative known as ¡Tierra! , which led to the creation of a whole line of coffee with raw materials from sustainable cultivation.
In addition to this, there is a commitment towards greater eco-sustainability, with the integration of solutions and practices useful for reducing the environmental impact.
Trends today and tomorrow
Savoring coffee is an ancient pleasure, part of a tradition that is passed on from generation to generation. Yet every era has its trends, and Lavazza is determined not to leave its scepter to others. For this reason, the company is constantly looking for new trends to interpret them in its own way, respecting all the values that have distinguished it throughout its history.
Today, many coffee lovers want premium drinks that can enhance the experience of enjoying a good cup of coffee. Lavazza offers a good range of alternatives, and its catalogue often sees the arrival of new varieties. There are new products for all tastes, from organic blends to flavourings made in collaboration with leading professionals in the sector.
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