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Giovanni Ferrero and the value of entrepreneurial heritage

Giovanni Ferrero is confirmed as the richest man in Italy. With an estimated wealth of 43.8 billion dollars, the leader of the eponymous confectionery group in Piedmont continues to dominate the ranking of Italian billionaires, positioning itself among the most influential personalities of the international business scene.

At the helm of Ferrero S.p.A., the confectionery giant that has conquered global markets with iconic brands such as Nutella, Kinder and Ferrero Rocher, Giovanni Ferrero has been able to combine innovation and tradition, Consolidating the company’s growth without ever losing sight of the group’s founding values: quality, social responsibility and attention to human capital.

Ferrero, an industrial giant investing in Italy

Despite its global dimension, the group continues to invest in Italy, maintaining a strong roots in the territories where it operates. Ferrero S.p.A. and the four subsidiaries in the country ensured stable employment, with an average of 7,004 employees in 2023-2024, up from the previous year. As of 31 August 2024, the number of employees has reached 7,776, demonstrating the company’s commitment to protecting jobs.

Ferrero has four production sites in Alba, Pozzuolo Martesana, Balvano and Sant’Angelo dei Lombardi, as well as the Ferrero Foundation, which is active in supporting the community through cultural and social initiatives.

In an uncertain economic environment, characterized by geopolitical instability and inflation, the company has maintained a solid growth strategy, balancing performance requirements with an environmental and social sustainability policy.

Innovation, sustainability and social impact

Attention to corporate social responsibility has always been a pillar of the Ferrero culture. The company has stepped up its efforts to reduce environmental impact and support local communities, including through major initiatives such as the Kinder Joy of Moving project, developed in collaboration with Save The Children.

This programme, which was created to promote sport and movement among young people, has been expanded to support the most vulnerable families, helping to fight educational poverty and providing children with opportunities for growth and development.

Giovanni Ferrero, “The company is a mission that goes beyond business”

Giovanni Ferrero, custodian of the family business legacy, has repeatedly reiterated his long-term vision, based on a strong sense of responsibility towards employees and communities in which the company operates.

“Personally I commit myself to dedicate all my activities and all my intentions to this company, so that it continues on the path so far. I shall be satisfied only when I have succeeded, with concrete facts, in guaranteeing you and your children a safe and serene future.”

Words that confirm the link between the Ferrero brand and its ethical dimension, in a balance between innovation, growth and social responsibility.

With a solid business model and globally recognised leadership, Ferrero continues to be a symbol of Made in Italy in the world, demonstrating that success and values can coexist and reinforce each other.

Cover: Pixabay

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