Fendi
Fashion is one of the leading sectors of European industry and a flagship of Made in Italy. For this reason, it is essential that you constantly strive to achieve environmental sustainability, especially considering the impact it has on the environment.
Fashion is, in fact, the third place for water and soil consumption, the fifth place for raw materials use and greenhouse gas emissions.
Fendi, a virtuous example of environmental commitment
Fendi is among the leading Italian fashion groups to have defined an environmental sustainability strategy made of new awareness, projects and attentions whose joint action aims at reducing the environmental impact by up to 80%: An ambitious but also feasible project.
Fendi is committed to reducing its impact on the environment through initiatives and projects: the latest creations that it has signed, such as the Roll Bag in collaboration with the Made for a Woman project, are an example.
A bag that represents environmental and social commitment, a bag that has a story to tell. The Roll Bag is made of straw from Madagascar, through a process of artisanal work that involves the collaboration of local artisans.
Fendi’s commitment not only embraces environmental sustainability but also a strong social sensitivity: the Made for a Woman project, in fact, is not limited to the creation of bags but promotes the empowerment of women, especially in particular parts of the world.
Fendi Factory, the first leather goods to obtain the Leed Platinum
Fendi has never made a secret of its sensitivity towards the environment and its commitment to social, trying over the years to improve itself more and more.
For this, Fendi Factory was the first leather goods in the world to obtain the Leed Platinum certification thanks to the opening of the production center of Bagno a Ripoli, opened at the end of 2022 with the aim of returning to the origins and enhancing handmade work.
«Italy is synonymous with tradition, history, beauty and above all excellence. For this reason we have seized the opportunity to invest in Made in Italy and to enhance the fundamental principles of craftsmanship […].»
These are the words of Serge Brunschwig, president of the Lvmh house which includes Fendi.
But what is the Leed Platinum? Leed indicates a programme to promote sustainability, assessing the various sectors according to specific criteria such as energy and water saving, reducing CO2 emissions and improving the quality of sites, materials and resources to create a safe and secure environment.
Fendi and the Hand in Hand 2024 project
Hand in hand is the most recent project that sees Fendi with its arms extended towards greater environmental sustainability.
The project was born with the aim of rewarding and enhancing the artisan community that continues to pass on the tradition of Made in Italy.
This year the protagonist of the project was a history workshop of Longobucco, the textile art workshop of the Cavalier Mario Celestino who, for four generations, continues to promote the textile tradition of the place.
Inside the workshop, the working methods have remained unchanged: the wooden frame is used, traditional weaving techniques and designs that have been passed on from generation to generation.
The partnership between Fendi and the old workshop was born from a meeting between the project managers and the artisans, precisely in Longobucco, where they went to visit the workshop and select together the design that best suited the creation entrusted to the artisans of Cosenza.
The meeting led to the choice of a drawing entitled “The Procession” depicting a man and a woman who, in sign of devotion, bring a candle to the Patron.
The collaboration promoted the artisan tradition of Cosenza with the creation of a baguette made by hand, using the technique of satin stitch – in dialect, trappignu – which involves the use of hands and feet for weaving the weave and the realization of the decoration.
The Hand in Hand project is a very successful idea, helping the brand to move closer and closer to the idea of full sustainability and rewarding ancient craftsmen for their ability to resist changes while preserving tradition.
Copertina : Unsplash