Italian gastronomy is famous all over the world for both quality and unique flavors. Among the symbols of Made in Italy gastronomy there is undoubtedly balsamic vinegar, an essential condiment for processing many dishes. Balsamic vinegar is a product linked to the territory of Modena, and among the top exponents in the production of this condiment we find Acetaia Giusti, an enterprise that carries on its back four centuries of history.
Acetaia Giusti is a perfect example of how to build an ideal combination between quality, tradition and sustainability. This company respects its past, but looks to the future. These elements make it an Italian excellence known throughout the world.
The history of Acetaia Giusti
When you buy a product from Acetaia Giusti, you choose to trust a company that has its roots in a very distant past. In 1605 Giuseppe and Francesco Maria Giusti are entered in the register of Salsicciai and Lardaroli of what at that time was the territory of the dynasty of Este. No one could have thought that this was the first step in a story that has not known interruptions, and that has come to us following a line of commitment and success.
Already then their most valuable product was the traditional balsamic vinegar, which they began to export throughout Italy. The 19th century saw a period of great international success for the company, with its participation in several world exhibitions such as those in Paris and Antwerp.
The following century is marked by great achievements. In 1929, Acetaia Giusti became the official supplier of balsamic vinegar to the royal family, the Savoy, and the company was allowed to use the royal coat of arms on its products.
It finally comes to the present day. Today, Acetaia Giusti is a very solid reality in the territory of Modena and beyond. In several Italian cities, real boutiques have been opened where customers can get in touch with the company’s exclusive balsamic vinegars.
The secrets of Giusti balsamic vinegar
What makes Giusti balsamic vinegar famous all over the world? The merit is not only to the great work of promotion that has been done over time, but it is above all the quality of the product that is offered to the public.
In 1863 Giuseppe Giusti wrote down the characteristics and the fundamental “rules” for obtaining balsamic vinegar produced by his family for centuries.
There are three aspects to consider. The first is the choice of grapes. The raw materials must be of excellent quality, otherwise the final product would suffer. The second element not to be underestimated are the barrels in which the vinegar is left to age. Finally, there is the last factor: time. Balsamic vinegar, to be really valuable, must be able to age for a long time.
Respecting what was foreseen by Giuseppe Giusti and still putting into practice the traditional methods, closely linked to the world of craftsmanship, Acetaia Giusti still manages to bring to the table a unique balsamic vinegar of its kind, with an inimitable flavor.
The Master Vinegar has a great responsibility, and it takes a long time to accumulate all the skills necessary to carry out this work. It is in effect an art, and attention to detail is what makes the difference. A good Maestro Acetiere must know which grapes are of really excellent quality, and follows the production step by step.
Embracing the future
As we have already said, Acetaia Giusti has put great effort in the promotion of its products, and this happened even before the spread of modern media, such as television or social platforms. The arrival at universal exhibitions has allowed Acetaia Giusti to be known all over the world.
This commitment has come to us today, transforming itself along with the changes in communication. Through special campaigns, the company has tried to transmit to the public the values that distinguish it, among which stand out the search for the best possible quality and the desire to preserve the authenticity of traditional balsamic vinegar. These are the values that have allowed the company to earn an image of excellence of Made in Italy.
In addition to all this, the promotion of the territory began with the opening of the Giusti Museum. Today tourists who want to visit the territory of Modena can participate in tours and tastings that Acetaia Giusti offers for those who are looking for an experience that can stimulate every sense, starting from the palate.
Commitment to sustainability
Acetaia Giusti is a company that has included sustainability in its values. We talk about 360° sustainability, starting with respect for the environment. The company uses a variety of solutions to reduce the impact of its activities on the territory and surrounding ecosystem.
It should not be forgotten that sustainability is not only about the environment, but also about people. Acetaia Giusti has as its priority the creation of a workplace that is human-sized, where respect for everyone is put in the first place. There is also a large number of actions and events aimed at the development of the local community.
All this is the umpteenth demonstration of an excellence built in four centuries of history.
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