Made in Italy – The first national meeting of young people from historic brands in Rome: a discussion on the future of Italian excellence
The first national meeting for young entrepreneurs of historic brands took place on 6 February in Rome, at the Ministry of Enterprises and Made in Italy (MIMIT). The event, entitled “Young people and Historic Brands: the future of Made in Italy is now”, brought together leading figures from the business and institutional scene to discuss the challenges and opportunities of the sector. Among the participants, Minister Adolfo Urso and representatives of important associations, including Confeuro Giovani, represented by Attilio Arbia, and Andrea Michele Tiso, national president of the Confederation of European and World Farmers.
The future of agri-food is young people
The debate highlighted a key theme: the role of new generations in the relaunch and enhancement of Made in Italy. According to the experts, the Italian agri-food sector needs innovation, sustainability and a strong connection with local traditions in order to face global challenges and remain competitive. The future of our sector depends on young people, on their ability to combine the roots of our tradition with technological innovation”, they stressed in a note Andrea Tiso and Attilio Arbia.Confeuro has always been at the side of the new generations to build a more sustainable and competitive agriculture, which can enhance the link with the territory and national excellence”.
Made in Italy: a heritage to protect and innovate
The meeting highlighted that Made in Italy is not only a distinctive brand, but a real cultural and economic heritage to protect and promote. In an increasingly competitive international environment, the involvement of young people is crucial to ensure the continuity of Italian historical companies and promote growth based on quality, sustainability and digitalization. The meeting was an important opportunity for new generations of entrepreneurs, called to take up the witness of the large companies that have made Italy a reference point in the international scene.
The event of 6 February has reaffirmed the need to combine tradition and innovation to consolidate the leadership of Made in Italy in global markets. The active involvement of young people, supported by institutions and professional associations, is a strategic lever to face new challenges and ensure a solid future for Italian excellence. The meeting ended with a clear message: Made in Italy is a valuable resource, but to remain competitive must evolve, focusing on training, research and a greater connection between companies and young talents.
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