Genoa Boat Show – Asso Made in Italy presents the Digital Passport and selects excellence with Italia del Merito
Rome, September 2025 – Asso Made in Italy (www.assomadeinitaly.it), in collaboration with ITDIFESA and in partnership with Visione Italia, a company off Verum Partners (https://www.verum.partners/) will be present at the 65th edition of the Genoa Boat Show, with a dedicated presidium to the protection and enhancement of the sectors of excellence of our country.
The integrated system promoted by Asso Made in Italy, in collaboration with media partners Identity Stile, Wine and Travel Magazine, Giornale delle Partite VAT of entrepreneur Luca Pasquero, Corriere del Made in Italy, Eccellenze Made in Italy and Italian Tradition, is preparing to tell and promote nautical excellence and the success stories of a sector that represents one of the cornerstones of our economy.
In this framework, the objective of Asso in partnership also with Figec Fisal, is clear and ambitious: to enhance, protect and trace the national production system, protecting supply chains, defending authenticity and ensuring continuity and development to one of the sectors that represents one of the main strategic levers of the country’s economy.
“The Genoa Boat Show represents an international stage for our country – declared the President of Asso Made in Italy, Katia La Rosa – Our presence here has a precise meaning: to bring the issue of the protection of Made in Italy as a national strategic asset to the center of the institutional agenda.
During the event, Asso Made in Italy will be present with one of its Ambassadors, Simone Martorelli, head of the nautical sector, in pavilion B above stand TQ06. In this context, the first Made in Italy Digital Passport will be presented, already illustrated in the Senate and now available as an exclusive tool available to businesses.
The passport collects certified information on the origin, production processes, materials employed, certifications and company history. Thanks to latest generation digital technologies and a simple interface, usable through QR Code, managed by industry leaders such as Notarify allows customers, partners and institutions to verify the authenticity and quality of each product in real time.
As part of the nautical event, the best excellences in the nautical sector that meet the quality and authenticity criteria of the Made in Italy production chain will be selected.
The objective is to associate companies to create a valuable network, capable of combining different skills and sectors under the sign of quality and protection of Made in Italy.
“Nautics – explained Ambassador Martorelli – is a sector that combines design, technology and artisan tradition, elements that make Made in Italy a globally recognized and appreciated brand. We will select those realities that embody the most authentic values of Italy”
The selected companies will then be awarded in the 15th edition of the prestigious recognition “Italia del Merito”, which will be held at the Chamber of Deputies. An award that over the years has been awarded in its various forms to personalities of institutional and cultural importance, including the Prime Minister Giorgia Meloni, the Minister of Made in Italy Adolfo Urso, the Captain Luigi Romagnoli of the training ship Amerigo Vespucci, as well as representatives of the Armed Forces, institutions and other important Italian businesses.
Asso Made in Italy, with an authoritative role as interlocutor for bodies and institutions, is a strategic partner for businesses, in a context of great global transformations. The association offers concrete tools to enhance the brand of each company, through synergistic action with media partners; promote business; internationalize expansion on foreign markets, also thanks to the collaboration with the Dubai Chamber of Commerce.
