If you are simply a glutton you can wander the streets moving from stall to stall to sample their offers and buy incredible chocolate creations. A special chococard gives you discounts, special offers and free samples from selected booths. While you are there, however, you’ll probably want to take in more than that, and Eurochocolate has lots on offer. The most characteristic event surely is the sculpting contest held on the first Sunday, when master chiselers attack 1 cubic meter blocks of chocolate to sculpt it into amazing forms – and happily give the “discarded” chips to the public. Chocolate obviously also appears in many other forms, that in the past included the largest chocolate bar in the world, a climbing wall, moving puppets and more. Beside this, you’ll also encounter the brown delicacy during street performances, cooking lessons and experimental chocolate tastings held all over the town.
You will have to take a 30-minutes bus ride to find another highlight: the Perugina factory tour, where visitors are treated (literally) with abundant free samples and interesting explanations of all the phases in the creation of Baci and many other masterpieces. After that it all depends on your disposition: if you are the lazy type you can book a chocolate spa treatment back in town, while the more intellectuals can follow a couple of side events. In particular, Eurochocolate World is a smaller show where cocoa-producing countries show their cultures and their cocoa-based products. Altrocioccolato is a fair trade exhibition focused on the sustainability of the chocolate market. As a matter of fact, the festival also is an industry meeting, featuring several conferences geared mostly toward professionals. Some of them can veer into the bizarre indeed, like the yearly symposium on chocolate and acne. Equally inexplicable is the bikers’ meeting on the last day of the event, when hundreds of centaurs swarm close (but not into) town – who said two-wheeled rebels can’t have a sweet tooth too?