Il Salone Internazionale del Mobile
The fair started in 1961 in Milan. In the early 1960s Italy, like Germany was experiencing a time of great turmoil in the housing sector. After the world conflict had ceased, there was a need for reconstruction, among other things, when new housing for citizens was essential. These large numbers of empty buildings led, therefore, to a great demand for furniture and objects with which to fill them. In 1960, Germany reopened the Koelnmesse in Cologne, a historical exposition focused in the housing and furniture industry.
Participation at the international event includes chair and furniture manufacturers, domestic appliances and material manufacturers (internal and external). There are also concepts and prototypes and studies on new technology, and also examples of style and performance of famous and emerging designers. In conjunction with this fair, a development called Fuorisalone (meaning outdoor living room), takes place, which is a set of events and expositions that come to life in throughout the whole city. The large influx of visitors who take part in the event is also due to the presence of another incorporated fair held this week, the biennial Euroluce, an international lighting exhibition.
Soon, the 55th edition of the Salone will take place, showcasing innovation in this privileged place for networking and business relationship building. The three main events are dedicated respectively to the philosophy of living space, classic furnishing, and architectural finishes, as well as a short film by Matteo Garrone.