Australian by l'Alpina maglierie sportive S.P.A.
The brand has acquired great appeal and strong identifiability on the market thanks to its articles of clothing, that combine technical characteristics, practicality and comfort. Founded in 1946 by Leardo Gabrielli, L'Alpina Maglierie Sportive S.p.A. enters the knitwear market in a revolutionary way with new fabrics and spun yarns. Among the key words that we can best combine: creativeness, quality and class. The Made in Italy and the continuous search of shapes and fabrics have contributed in making the Australian product an article of clothing with an unmistakable cut, making quality, comfort and longevity the guidelines of its collections. Australian boasts various brand extensions and it succeeded in exporting the Made in Italy also to the Asian market thanks to a partner like Roo Corporation LTD which is very active on the territory and attentive to quality. Thanks to this collaboration, there are today 300 single brand L'Alpina stores present throughout China. In 2006, the union between the Australian brand and the Peugeot brand gives birth to the new and plucky 307 and 407 Australian. Protagonists in TV thanks to the spots for the cars by the French firm, which were set on the red soil, with the kangaroo acting as a referee for the match between the two cars. Since 2009 Sportup is a licence of the Australian brand. Since 1996 Sportup rides the waves of trends always providing new and selected answers to the footwear market. A continuous growth dictated by quality, creativeness and Italian design hand in hand with Australian.