Pomellato, Ready-Made luxury

 

The fact that Milan is one of the most well-known cities for fashion is something very noticeable. So much so that if you happen to stroll through the elegant streets of the old town, you can’t avoid taking a glimpse around the fashion district, the global hub of Made in Italy luxury. If you are looking for unique, high-quality precious goods, your next stop should be at Via San Pietro All’Orto, just behind the Duomo, where you can find one of thirty Pomellato stores located around the globe, where behind the apparent simplicity and minimalism of the brand’s creations, lies craftsmanship of the highest level and supreme sophistication.

It was established in Milan in 1967 thanks to the brilliant intuition of the heir of a family of goldsmiths, Pine Rabolini. Pomellato emerged rapidly in Italy, so much so that today it is among the top European leaders in jewelry. Rabolini was a pioneer ahead of his times by forerunning the idea of ready-made and applying it to jewelry. An idea that would soon revolutionize its sector and confirm its influence, a strong identity in line with the fashion trends, characteristics which allowed it to develop and to impose itself rapidly both on the market of the Belpaese and on an international scale in the jewelry sector.

Historically, Pamellato acquired the role of trendsetter even in communication, commissioning its campaigns to famous photographers such as Helmut Newton and Gian Paolo Barbieri. The Pomellato creations are made by combining traditional techniques such as lost wax casting, previously in used in ancient Egypt, along with advanced modern machines. Combining tradition and innovation, the jewelry expresses a deep artisanal nature, capable of transforming each creation into a genuine masterpiece of sophistication.

The jewelry, therefore, has a strong personality and distinctive style. Innovation in stone cutting and gem-setting techniques, give life to the pendants starting from its form, and light giving it unique colors. The Pomellato creations are in fact, an expression of creative freedom without borders, a visionary imprint becoming a reality. The brand indeed revolutionized the rules of fine jewelry by creating precious items in unconventional ways: for example, the stones can be inverted, tilted or embedded asymmetrically in order to give the piece more theatrical and original aspects. Pomellato has always entrusted a role of fundemental importance to the artisanal completion of its creations, with extreme importance to craftsmanship, using only labor of the most highly skilled, experienced craftsmen. Today, Milan’s flagship store has more than 100 goldsmiths, who handle the Pomellato jewels with maximum attention and care as well as inspiration.

A true icon of style, elegance and craftsmanship of the Belpaese.