Organic Wine, A Growing Market
To analyze the most important hubs of the Italian wineries,from historic brands to large groups, from small companies to the most prestigious boutiques which have converted to organic. A survey was conducted by Vinitaly, the super international event dedicated to the wine world, in 2014 dedicating to this specific area called the Vinitalybio space.
But what exactly is organic wine?
A wine that can boast the organic label needs to meet two conditions: it must be produced from organic grapes and be vinified according to strict guidelines dictated by specific the regulations of the European Union, which came into effect in 2012, establishing exactly what is allowed and what is forbidden during the elaboration of the fruit.
What are its characteristics?
Organic wine comes from grapes that are grown according to the principles of agriculture that use only organic fertilizers, avoids pesticides and herbicides, favors the natural fertility of the soil and natural insecticides, and is defended of pests without using synthetic chemicals. Furthermore, in the winemaking process, the presence of additives, in particular sulfates, is significantly lower compared to the traditional production.
The regions in which there are the greatest number of hectares of organic vineyards are Sicily, Puglia and Tuscany. Just Sicily has had a leading role to 2016. The exhibition Vinitaly elected the winery Colomba Bianca as the largest producer of organic wine in Italy. Founded in 1970 as a cooperative of growers of the south-western part of Sicily, and located within an area that is particularly dedicated to the cultivation of the vine, it is the largest Sicilian winery with 2,118 members who cultivate about 8,100 hectares of vineyards in the provinces of Trapani, Palermo and Agrigento. Since 1978, this small cooperative formed by 300-400 members began to adopt communication and marketing strategies that have allowed it to have exponential growth, becoming a reference point for both producers and consumers.