The first Made In Italy hallmark
The hallmark will allow Italy to catch up with the other countries that have already successfully adopted systems of this type, and it will be used primarily to contrast the Italian sounding at international fairs.
The aim is also to strengthen the measures undertaken by the public or private companies in foreign markets, such as the United States, Canada, Brazil, Russia, India, China, Europe, Turkey and Australia.
“We at last have a hallmark that will help consumers and operators to immediately identify the promotion of our products”, said Agriculture Minister Maurizio Martina during the presentation. “With this logo we want to create a common thread that links all the activities to promote real Italian products on the international stage.”