Born in 1934 and just a common designer until 1965, Armani first distinguished himself by creating collections for other brands like Cerruti. The enthusiastic reception of his designs led to the founding of his own studio in 1975 – and after that the man’s resume reads like an unending list of hits, that soon spun off into the most diverse fields including music, restaurants, movie costuming, perfumes, shops, eyeglasses and more.
Giorgio Armani’s most iconic creation is the so-called ‘unstructured jacket’, that is a jacket missing its internal paddings and lining, making it more fluid, informal and comfortable. His other trade marks are a not-entirely-unisex-yet-less-gender-differentiated look, and an effort to aim for very basic lines and decorations in his creations. A typical example of this philosophy has been for decades his own look, consisting of just a black t-shirt and simple black trousers.