The Italian footwear industry
Italy has always been the undisputed leader among manufacturers of high-end and luxury footwear. The Italian footwear industry is undoubtedly one of the pillars of the Fashion System. With as many as 5,031 companies and 76,610 employees, a booming sector that has always been active, with annual sales of approximately 14 billion Euros, it is a reality of extreme importance – from a quantitative and qualitative point of view – in the Italian economy.
Italy’ s primary position in the footwear industry of international markets is due to a strong competitive edge, based on the superior quality of the product, innovative capacity of the traditional manufacturing processes, and the capacity of specialized shoemakers, supported by local training schools, with state of the art technological and stylistically advanced methods. According to some market research, it seems that Italian consumers, like the Spanish, are the most demanding and quality-conscious. They are tough regarding high expectations of fashion content, brand identity, and they are willing to pay a premium price to have products with features are considered to be superior or provide greater satisfaction compared to other products. Precious leather, durable soles, elegance and trends: Italian shoes conquer all shoe lovers.